Cyprus’ tourism performance in 2025 is expected to be comparable to that of 2024, with the potential for slight growth depending on geopolitical developments, according to Thanos Michaelides, President of the Cyprus Hotel Association (PASYXE).
Speaking to CNA, Michaelides said that although there is optimism for a marginal increase, the industry faced unpredictable challenges this year due to global tensions that impacted arrivals sporadically.
Accessibility is key
One key focus, he noted, is extending the season beyond the traditional summer months. “If November performs as strongly as the summer season, it will allow many hotels to remain open longer,” he said, underlining the importance of year-round tourism.
Michaelides stressed the need to enhance all aspects of Cyprus’ tourism offering, both within hotels and in surrounding tourist areas, including improved accessibility to archaeological sites. He called for efforts to further develop the unique character of Cyprus as a destination.
When asked about the island’s main tourism markets, Michaelides confirmed that the United Kingdom remains the largest source, followed by Israel, Poland, Germany, and several others contributing smaller numbers.
Water shortage challenges
He emphasised the potential for growth during the off-season (November to April), both by attracting more visitors and tapping into new markets.
In terms of improving the guest experience, Michaelides pointed to the importance of training hotel staff and focusing on a more human-centric service model.
The industry also continues to grapple with broader challenges, including water shortages and workforce constraints, although he acknowledged that the latter has shown signs of improvement in recent months.
Asked whether today’s tourists differ from those in the past, Michaelides said modern travellers are better informed and more targeted in their interests, often arriving well-prepared for cultural, historical, or nature-based activities.
