Online shopping among Cypriot consumers followed a significant upward trend in 2025, according to data from Skroutz, Greece's leading marketplace. Consumer trust in the platform is evidenced by the 83% increase in the number of orders compared to 2024 (reaching a total of 500,000), while the number of Cypriot users choosing Skroutz grew by 72%.
Within this context, Cypriot businesses leveraged the Marketplace’s momentum for cross-border sales, with 83% of the users they served being located in Greece. The remaining share consisted of the local Cypriot market (16%) and other European countries (1%).
Shopping behavior & Top categories
Cypriot consumers primarily purchased —in terms of unit volume— "Sneakers", "Men's Fragrances", "Dietary Supplements", "Mobile Cases", and "Women's Fragrances". Regarding search trends, interest focused mainly on mobile phones, followed by sneakers and athletic shoes. Additionally, the average order value reached €78 (a 4% increase), with the average user in Cyprus making nearly 2 purchases per month.
The Skroutz App remains a steady preference for 54% of users, while card payments continue to be the primary transaction method (90%), with Revolut accounting for 8% of total purchases.
Skroutz Last Mile & Skroutz Points Network
2025 was a year of infrastructure expansion, marked by the launch of Skroutz Last Mile (SLM) Cyprus, which handled 93% of orders on the island. At the same time, the adoption of Skroutz Points by consumers has been rapid. Although the first lockers were introduced in September 2025, their usage is growing fast, with the share of locker deliveries already reaching 27% by early 2026.
As part of the continuous effort to enhance the shopping experience, the development plan involves the gradual expansion of the network —which currently consists of 36 Skroutz Points with 95 lockers— striving to reach 100 Skroutz Points in total, providing even greater geographical coverage and flexibility for users.