Expansion of the Jumbo Brand into 6 New Markets

Header Image

The company announced the signing of an agreement with the BALFIN Group for the development of the Jumbo brand in six new markets. The new markets are: Ukraine, Georgia, Armenia, Azerbaijan, Kazakhstan and Uzbekistan.

According to the announcement, within the framework of the cooperation, the BALFIN Group will create a central logistics hub in China, which will serve this expanded network.

The new agreement is based on the already successful presence of the partnership in Albania, Kosovo, Bosnia and Herzegovina, Montenegro and Moldova (where the opening of a store is expected within the year).

The expansion into the new markets marks a substantial evolution of the cooperation business model between the two groups, it is emphasised.

In the existing markets, Albania, Kosovo, Bosnia and Herzegovina, Montenegro and Moldova,  inventory management and logistical support are carried out mainly through Jumbo’s logistics in Greece.

Under the new agreement, the BALFIN Group will develop its own integrated logistics network and will independently undertake the overall management of the supply chain in the new markets, from sourcing products in China to storage, transport and distribution in the Caucasus region, Ukraine, Kazakhstan and Uzbekistan.

Overall, through franchise partnerships, the Jumbo Group has a presence with 46 stores bearing its brand in seven countries: Albania, Kosovo, Serbia, North Macedonia, Bosnia and Herzegovina, Montenegro and Israel.

Organic growth remains a key strategic objective for the Jumbo Group. By the end of October, the Group’s new store in the city of Baia Mare, Romania, is expected to become operational.

Today, the Jumbo Group operates 89 physical stores, of which 53 in Greece, 6 in Cyprus, 10 in Bulgaria and 20 in Romania, while it also maintains online stores (e‑jumbo) in all the countries where it operates.

The Group’s strong capital structure, zero bank borrowing and high liquidity are highlighted as key pillars of its strategy, allowing continuous organic growth and the gradual strengthening of its presence as a strong regional player.