Cyprus recorded the highest rate of social media use among young people in the EU, according to figures published by Eurostat. Some 98.3% of Cypriots aged 16 to 29 reported using social networks in 2025, placing the island ahead of Czechia (97.2%), Denmark (96.9%) and Finland (96.6%).
Across the EU as a whole, 89.3% of people aged 16 to 29 reported using social media in 2025, a figure that far exceeds the general population rate of 67.3%. In 19 of the 27 EU member states, more than 90% of young people were social media users. The lowest rates were recorded in Italy (80.3%), Germany (84.2%) and Luxembourg (84.8%).
The data also reveals significant generational gaps in social media use between young people and the broader population. The widest gaps were found in Croatia, where usage among young people was 29.2 percentage points higher than in the general population (90.7% versus 61.5%), followed by Austria (28.2 points, 96.1% versus 67.9%) and Poland (27.2 points, 90.5% versus 63.3%). The narrowest gaps were recorded in Denmark (7.2 points), Malta (10.3 points) and Cyprus (11.8 points, 98.3% versus 86.5%), reflecting the relatively high baseline of social media use across all age groups on the island.
Source: Eurostat