UCLan Cyprus proudly hosted the 13th European Conference on Social Media (ECSM 2026), welcoming academics, researchers, industry professionals, and practitioners from around the world to its campus in Larnaka, Cyprus. The prestigious international conference took place on 28–29 May 2026 and was organised in collaboration with Academic Conferences & Publishing International (ACPI).
Recognised as one of the leading academic conferences in the field of social media research, ECSM has been held annually for over a decade and serves as an important platform for scholarly dialogue and interdisciplinary exchange on the evolving impact of social media across society, education, business, communication, governance, and digital culture.
Hosted by the School of Arts, Media & Communication, the conference brought together delegates from multiple countries who presented innovative research, case studies, and practical applications exploring current and emerging trends in social media. The event featured keynote speeches, paper presentations, networking sessions, and discussions on topics including artificial intelligence, digital communication, online communities, social media ethics, user engagement, digital marketing, misinformation, and the future of social platforms.
The conference was co-chaired by Dr. Christos Karpasitis (Conference Chair), Acting Head of the School of Arts, Media & Communication, and Mr. Lambros Ioannou (Programme Chair), Lecturer in Web Design & Development. Their expertise in digital media, communication, web design, and user experience contributed significantly to the academic direction and successful organisation of the event.
Hosting ECSM 2026 further strengthens UCLan Cyprus’ position as an international hub for academic excellence, research, innovation, and interdisciplinary collaboration. The conference also highlighted Cyprus as an attractive destination for international academic events, offering delegates the opportunity to experience the island’s culture, hospitality, and vibrant academic environment.
Through events such as ECSM 2026, UCLan Cyprus continues to foster global academic partnerships and encourage critical discussions around the technologies and digital platforms shaping contemporary society.
