Barcelona is hosting one of the most influential gatherings in the global gaming ecosystem, as ICE Barcelona opens its doors from 19 to 21 January 2026 at Fira Barcelona Gran Via.
With Politis To The Point on the ground, the message from the exhibition floor is clear: ICE is not just a trade show. It is the place where the future of gaming is negotiated, tested and showcased.
What ICE is – and why it matters
ICE is widely regarded as the world’s leading business platform for the gaming and betting industry. It brings together solution providers, technology developers, regulators, operators and investors across all major verticals, from online and land-based gaming to payments, compliance, data analytics and emerging tech.
Held over three intensive days, ICE Barcelona is designed to drive revenues through innovation, insight and connections. For industry professionals, it is both a marketplace and a strategic meeting point, where ideas move quickly from concept to execution.
A complete platform for innovation
Walking through the halls of Fira Barcelona Gran Via, the scale and diversity of ICE are immediately apparent. From cutting-edge gaming software and AI-driven analytics to next-generation platforms focused on responsible gaming and regulatory compliance, the exhibition reflects an industry that is rapidly evolving.
What stands out is the emphasis on practical solutions. Exhibitors are not merely showcasing products; they are demonstrating how technology can enhance player experience, improve security, streamline operations and meet increasingly complex regulatory requirements.
Technology with a global outlook
ICE’s international character is one of its defining strengths. Companies and professionals from across Europe, the Americas, Asia and beyond are present, turning Barcelona into a truly global hub for gaming innovation.
This global mix allows for cross-pollination of ideas and best practices, particularly at a time when the industry is navigating technological disruption, stricter oversight and changing consumer expectations.
More than an exhibition: networking at its core
Beyond the exhibition stands, ICE is fundamentally about people. Meetings happen everywhere: on the show floor, in conference areas and in informal settings that encourage dialogue and collaboration.
For many participants, ICE is where partnerships are formed, deals are initiated and long-term strategies are refined. The networking opportunities are not a side feature; they are central to the ICE experience.
What we have seen so far
From the first days of the exhibition, the tone has been unmistakably forward-looking. Innovation, responsibility and adaptability dominate discussions, while technology is presented not as an end in itself but as a tool to reshape the gaming industry in a sustainable and competitive way.
Our journalists on site have already captured the atmosphere through video reports, offering a glimpse into an ICE that is informative, entertaining and unmistakably innovative.
Bringing ICE back home
As ICE Barcelona continues, Politis to the point remains on the ground, tracking developments, conversations and trends that matter for Cyprus, Europe and the wider region.
The goal is simple: to bring the technology, insights and momentum of ICE back home, translating a global industry event into knowledge that informs local debate and business thinking.
Because ICE is not just where gaming meets technology. It is where the industry defines what comes next.